Exclusively Yours
The NBU Entertainment® Card
Upgrade your NBU Rewards card to the Entertainment® tier and unlock a world of curated access that money alone can't buy. Because some experiences aren't listed for sale — they're reserved for those who know where to look.
Presale Access
Get early access to tickets for sold-out concerts, festivals, and world tours — before the general public even knows they're on sale.
VIP Courtside & Sideline
Experience the game from premium seats — courtside at NBA games, field-level at NFL matchdays, or the front row at UFC main events.
Michelin Star Reservations
We secure tables at the most exclusive restaurants in New York, London, Tokyo, and beyond — often months in advance and with priority seating.
Theatre & Opera
Opening night access to Broadway premieres, the Metropolitan Opera, and major arts galas with backstage meet-and-greet opportunities.
Private Experience Travel
Curated journeys — private island rentals, luxury safari lodges, exclusive yacht charters — designed exclusively for NBU members.
Premiere Invitations
Red carpet access to Hollywood premieres, film festivals, and awards season events. We put you where the cameras point.